CMS for Real Estate Website

The real estate market is one of the most competitive ones. There is no capital where the skyline is not dotted with cranes. In this competitive market, clients are eager and well-informed, scouring the web for the latest listings, and expecting instant responses. Traditional CMS for real estate websites failed to handle this high demand.

It is no surprise that outdated listings, confusing navigation, and poor user experience result in the old-school style, endless phone calls, and missed appointments that result in the dissatisfaction of both clients and estate agents.

So how to make your real estate website functional? You must consider both front-end and back-end aspects, ensuring that users can search for properties, view detailed listings, and contact you easily.

How to achieve that? Going headless.

If you’re having trouble choosing which platform to build your real estate site on, this article will explain why BCMS is (if not the only one) the best choice to be used as a property management system.

How does a headless CMS redefine the real estate market?

Traditional content management systems have long served as the backbone of managing real estate listings online. However, these systems often bind content management to a specific front end, limiting the ability to provide consistent information across various platforms. Headless CMS technology revolutionizes this approach by separating the content layer from the presentation layer.

With a headless architecture, real estate businesses can centrally store all their real estate data and deliver it to multiple front-ends, such as websites, mobile apps, digital displays, and real estate platforms via APIs. This ensures uniformity in listings, whether clients are browsing on a laptop at home or swiping through on a smartphone.

Ok, it is clear that headless architecture is better for your business, but let’s stop speaking in general, and start speaking about BCMS.

Thanks to structured content features and content modeling, BMCS allows you to build a scalable website with high customization and real-time updates.

By leveraging structured content and content modeling, your website can achieve high levels of organization, scalability, and responsiveness, providing a superior user experience and supporting business growth. Here's how BCMS can help your business:

From content management to scalability and customization, with BCMS features you get all covered.

Customizable listings: BCMS allows you to create detailed and customizable listings. You can define specific fields such as asset type, price, location, amenities, and more. This customization ensures that all relevant information is presented clearly and accurately.

With automated workflows, BCMS can update statuses in real-time. Whether a realty is newly listed, sold, or under contract, the system ensures that the information is always current. This reduces the need for manual updates and minimizes the risk of displaying outdated listings.

BCMS supports advanced search capabilities, allowing users to filter rentals by various criteria such as location, price range, or even number of bedrooms or beds. The fast and responsive search functionality improves user satisfaction by helping them find what they’re looking for quickly.

BCMS advanced search options with filters include:

PC, tablet, and mobile your site will be fully responsive, providing an excellent user experience. This helps in capturing a wider audience and retaining user interest.

By leveraging geolocation data, BCMS can display location-specific content and listings. This feature is particularly useful for businesses that cater to multiple regions or cities, ensuring that users see the most relevant properties based on their location.

BCMS ensures that your website follows SEO best practices. This includes clean URLs, proper use of meta tags, and optimized content structure. An SEO-friendly site improves your search engine rankings, driving more organic traffic to your listings.

Ok, you saw all the features that make the front end of your site appealing and functional. Now it’s time to go behind the scenes, to understand how all of this is possible.

For building a real estate site, you need efficient content modeling to structure your data. BCMS features can streamline the process of creating data structures for your content.

Here are the four main BCMS features: templates, entries, widgets, and groups.

Templates in BCMS are pre-defined content structures (sections of the webpage). They help you create entries based on these structures, allowing you to display different content types on the front end. For example, you can have templates for listings, agent profiles, and blog posts.

Here is an example:

Each entry in BCMS represents one template record. The structure of the entry is defined by its template's properties. Properties defined in the template will appear in the meta section of each entry. For a real estate site, entries could include individual listings with metadata like type, location, price, features, and so on.

Widgets in BCMS are reusable building blocks used inside an entry's content area. They provide flexibility and customization, allowing you to add various content types. For example, you can use widgets to include image galleries, contact forms, or maps within listings.

Groups in BCMS are reusable building blocks that be included in any template, widget, or even other groups.

With this approach you can build numerous customizable content models that fit your business needs perfectly.

With BCMS software you get a full-service solution that eliminates all development challenges. From customizable listings to enhanced user experience and powerful integrations, BCMS equips your business with the features needed to sell more houses.

So make BCMS your real estate CMS and prepare yourself for higher client satisfaction and business growth.