too expensive?

by Arso Stojović
5 min
14. Mar 2022.

Did you hear about the recent Webflow price hike? The recent changes in the price of this website builder seem to have caused a lot of resentment. Every change in the price of a product we use, no matter how good it is, causes us to reevaluate the quality and value of that product. Some call it "outrageous," some call it "squeezing more money out of people," "screwing over freelancers"... Let's take a quick look at recent events in WebFlow to see what our options are.

WTF are the Webflow Workspaces?

Webflow will stay a no-code website builder for designing and developing responsive websites using a visual user interface. Still, Workspaces eliminate the difference between individual and team accounts in Webflow. Workspaces bring brand new publishing permissions to let you control how work gets done across your team.

Technically, Workspace is a unified plan that allows growth from a team of one to any size you need. This means that everyone new to Webflow starts in a free Workspace and can upgrade and add teammates as required, but all existing customers need to transition their accounts to Workspaces.

How to transition to a Workspace?

For those who are just starting with WF, Workspaces will be their default, so not a big deal. Existing users are those who feel confused. Because their WebFlow account doesn't look, nor cost - like before.

Is Webflow free?

No paid plans - free Webflow plans will remain free, and the transition goes automatically. Individual account plans - All users need to switch to the appropriate Workspace plan based on on-site count and account complexity. Team plans - For these members, transition leads to Growth Workspace plans. Enterprise plans - customer success manager will handle this switch and be in touch to walk through questions and demo the new features.

Transition problems start with more advanced plans. The idea is that your current plan goes to the Workspace plans recommended by Webflow. So, in the beginning, you can’t choose which Workspace plans you want, but after the transition, you will have the option to change from the plan recommended to another quickly. There are different rules for different plans, so the best way to find out what you need to do is to visit the Weblfow website to check the next steps you need to take. So, to sum up, the transition is a little bit complicated, but once you get to the Workspace environment switching to other plans is a piece of cake, and you can make it on your own, without anybody’s help or approval.

Webflow pricing plans

Webflow is shifting from a landing page builder to an enterprise-grade visual software development platform. Many other SaaS products charge lots and lots of money more than Webflow, right? Why is this pricing change so negatively received in the community? It’s not a secret that companies nowadays design tools and products and force users to pay extra for features they don’t need. So, where is the problem with a Webflow? Aside from simplicity and scalability (which Webflow had before too), one of the most significant improvements that Workspaces introduces is brand new roles and permissions that allow you to control who can do what within your account and even within individual sites. But does that control need to cost 70% more? Why do people resist so much?

There are the free plan, lite plan, and pro plan (spoiler alert: the problematic one). The Pro plan will go from $35 to $60 a month. 360USD more every year for every Pro user. What do Pro users say about this unexpected price increase of 70% ⁇😱?

The first Webflow response is to offer coupon codes for most users in that pro plan.

The idea with coupon code is to support freelancers in staying in a Pro plan and keeping using features available only at that plan. With that code, freelancers can maintain that 35 or 42 a month, whatever their current plan is. It is a good idea, but is it sustainable for a long-term period?

In my opinion, the biggest problem here is not the price but something else. This transition focuses on positive changes for teams, but what about individuals?

Freelancers VS. agencies

Webflow is a platform that delivers a ton of value across the board, and it's also empowering people to build and create careers for themselves. Also, Webflow is a top-rated tool that freelancers like to use because it enables a lot of creative and visual solutions for various projects. Before Workspace, there were individual and teams plans, and basically, everyone could find a plan that perfectly suits their needs. But with this "team focus" changes, individuality is lost, and expenses are the same for everybody.

For agencies and companies, this can be no problem when it comes to financing because they can earn more money, have more clients, and can charge their services than a freelancer can do. To be honest, improvement in a control section can be helpful and valuable for agencies, but are they ready to pay 360USD more yearly just for that?

By losing individuality, freelancers are equated with agencies and companies. But this equalization brings a new package of problems. Freelancers usually work alone, they are worldwide, and ​ the payment for their work depends on several different factors, such as: - Experience level - Country of origin - Requirements, therefore, the technology used in developing.

The real question here is, if someone is a freelancer, how much does it cost to make a site if he has to invest $ 60 per site? Is it realistic for the price of his work to jump by 70% as well?

On the other hand, even if you want to take a risk and try to sell your work for a higher price, would your clients understand this price hike and stay loyal to you, or would they find someone who can do the same job for less money? In conclusion, Webflow is a builder often seen as the WordPress alternative. It aims to make it easy for anyone; it’s a highly user-friendly interface paired with many advanced features. If you are a full-on freelancer, you probably have more than 10 projects that simultaneously require white labeling and site password protection, so you are forced to take the Pro plan and have more expenses. The decision is basically on a freelancer, if this pricing for you looks like an investment, you will keep using Webflow as a platform, you need to charge more for your services to earn the same amount of money, and if it is for you an increase in costs, maybe it’s a time to find out some Webflow alternative.

Webflow Alternatives


WordPress is the most popular CMS on the web, with 41% of all websites using it. It’s open-source software designed primarily for blogging and creating websites. It’s user-friendly, and it’s straightforward to customize the design with templates and themes. But if you want a completely customized site, you’ll need to either code it yourself or hire a developer.


Weebly includes 40+ mobile-friendly themes, a blog with image galleries, and an online store. The free plan offers you the ability to use your domain name while upgrading for $12/month and gives you ad-free service.


Wix is a fast, powerful, and easy-to-use site builder perfect for creating small websites. By using Wix, you have 100s of free templates to choose from or create your website with the drag and drop editor, which provides an excellent range of tools. Wix also provides hosting, and compared to Webflow, Wix is ideal for small websites and beginners.


BCMS is a Headless CMS that makes managing content as easy as building Legos so that your clients can have control over the content, and you can focus on coding - without being restricted by tools.”.