Programmatic SEO examples: the ultimate list of 40+ use cases

By Arso Stojoviฤ‡
Read time 16 min
Posted on December 23, 2022
Updated on January 13, 2023
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Programmatic SEO examples

Programmatic SEO is at its peak. Every SEO team devises new and original ways to make the best possible strategy and get to the first place in Google search and thus to visitors. Some of them achieve this quickly, and others struggle a bit, but they achieve breathtaking results in the end.

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How to do Programmatic SEO

Programmatic SEO is the method of mass-producing pages of content using a database to rank high in Google's search results. It is no secret that finding keywords is the only secure way to accomplish that. More accurate, adequate keywords.

There are various ways to find keywords for Programmatic SEO pages and even more diverse ways to perform it. In the following, you will have the opportunity to see the best examples of the Programmatic SEO strategy and the results and benefits various companies have achieved thanks to this approach.

Programmatic SEO Use Cases

I have talked enough about Programmatic SEO. This massive list of examples shows how important it is to think outside the box. Creating content that people are searching for is even more crucial. Let's see what the standards say:

#1 Nomad List

Nomad List is a popular site that provides information about the best places for digital nomads. As a remote worker, Nomad List helps you find the best places to live, work, and travel. The app gathers millions of data points every second. With that data, Nomad List gives you an idea of where it's convenient for you to go.

NomadList Programmatic SEO example

Nomad List has many city pages that use programmatic SEO to target keywords like "Best Places to Live in [Continent]," "Cost of Living in [City]," or "Cheap Places in [Country]." For example, the "Cost of Living" page lists data points without written content.

#2 Canva

Canva is a free graphic design platform for making invitations, business cards, Instagram posts, and more. Canva's vast templates allow you to edit photos and create customized designs. Design templates are just one of the things that Canva templated. They did the same with the SEO strategy by choosing Programmatic SEO to make page templates with different content.

Canva Programmatic SEO example

As you can see above, Canva's landing pages are structured in the same way, but the only thing that differs is the content inside of them.

Besides the same landing page template, the true success of the Programmatic SEO strategy comes from writing content based on search intent. Canva has to create separate pages for each keyword and optimize its content. An example is simple: A person searching for "create a certificate" intends to design it independently. If someone types "free certificate template," they are looking for free certificate templates to download.

#3 Zapier

Zapier created thousands of pages about integrating tools, such as "Google Sheets + [platform] integration." There are no written contents on these pages, only dynamically inserted data, including the famous "Zaps," triggers, and tutorial links.

Zapier Programmatic SEO example

According to Zapier, this SEO strategy brought them two million visitors in May 2,022 with about 56,000 pages.

#4 Booking & TripAdvisor

The Booking.com & TripAdvisor websites are permanently ranked at the top of Google searches thanks to their thousands of custom landing pages. If someone searches "hotels in [city]," these two sites are always in the top results. Don't you believe me? Take a ๐Ÿ‘€

 Booking & TripAdvisor Programmatic SEO example

By defining the head terms, primary and secondary modifiers, and creating a unique formula for every single content piece ( e.g. [The cheapest] in [hotels] [Paris]), they were making thousands of custom landing pages for just about every city on the planet, with the same information, putting themselves #1 on Google.

#5 Eater

Eater.com did the same thing as Booking and TripAdvisor for food, wine, and restaurants.

Eater.com Programmatic SEO example

In this case, Eater took a list of cities and different kinds of food and restaurants to create unique content that will make them at the top search results and visitors (in this case, me) hungry and craving to eat "the most delicious Italian Four-Cheese Pasta" ๐Ÿ

#6 World Population Review

World Population Review is an informational website that provides city population pages for thousands of cities in the United States.

World Population Programmatic SEO example

As you can see, those paragraphs are pretty much the same. The only difference is that they are filled with written content specific to each city. The screenshots above show that the main differences between the pages are the city name and the data points.

#7 CrispChat

CrispChat was using Programmatic SEO for creating Bottom Of Funnel content. Why did they choose Programmatic SEO for this kind of content? First, it is way cheaper but also an effective way to compete and win a race by making comparison content.

CrispChat Programmatic SEO example

Search terms such as "alternative to x" and "competitorName vs x" are highly competitive. CrispChat uses those keywords as an advantage and an opportunity to write comparisons and alternative landing pages to compare themselves with competitors emphasizing the benefits that the competitor does not have and CrispyChat nails. And that is how CrispyChat generated 23k pages thanks to programmatic SEO.

#8 Webflow

The Webflow team has created programmatic pages for their website templates, such as "Responsive [type] Website Templates."

Webflow Programmatic SEO example

Webflow used Programmatic SEO for the same purpose as Canva did. And again, this proved that this SEO strategy is the best one to fulfill this kind of project.

#9 Yelp

Through Yelp, consumers can discover, connect and transact with local businesses of all sizes by browsing trusted local business information, photos, and review content. Make an appointment or purchase, request a quote, join a waitlist, or make a reservation with Yelp.

Yelp Programmatic SEO example

By creating specific categories such as cities, different local businesses, and services, Yelp, with the help of Programmatic SEO and targeted long-tail keywords, managed to secure over 135 million visits per month. Moreover, he placed himself in the top 3 search results and became one of the biggest rivals of Google Reviews.

#10 ProductHunt

Aside from the fact that ProductHunt is a popular website that helps makers and marketers launch their products and gain their first real users, programmatic SEO has made it one of the top community-based sites. How did ProductHunt manage to do so? Simple, by creating alternative pages for products added to their site.

ProductHunt Programmatic SEO example

In this example above, you can see that ProductHunt shows the best 3 alternatives to Notion, but still, if that is not sufficient, you can find the full list with more than 270 products. So only for this example, ProductHunt leveraged almost 300 landing pages; imagine how many landing pages they made if it is estimated that in 2016, the website had over 100 million products across 50,000 companies.

Well done, ProductHunt; making landing pages from user content doesn't put you only at the top of the Google search results, but also, you won first place on my list of total badasses! ๐Ÿ˜Ž

#11 Amazon

Amazon SEO revolves around optimizing or updating your product listings to increase their visibility or placement in Amazon search results. The same principle holds for Amazon to increase its visibility and ranking on Google.

Amazon  Programmatic SEO example

Amazon determines which product listings are relevant to a user's search by considering several factors related to user behavior. For example, if someone who did the exact search purchased the product.

#12 Campus Arrival

Campus Arrival provides essential college items for students moving into a dorm room. Almost all of the products on this list are accessible to students at any university worldwide.

Campus Arrival Programmatic SEO example

Campus Arrival programmatically generates a curated list of college-ready items to pack for campus moving day based on the college's official recommendations. That brings more traffic to their site, helps students in the moving process, and CampusArrival even figured out how to monetize their website. By linking it to Amazon and its best sale deals. Pretty clever, I have to admit ๐ŸŽ“

#13 EquityZen

EquityZen is an online business marketplace. EquityZen has created 4,349 pages under the head term "[Buy/Sell] EquityZen Stock." The company managed to rank for both "Buy [Company name] Stock" and "Sell [Company name] Stock."

EquityZen Programmatic SEO example

Using a Programmatic SEO strategy, they rank for keywords relevant to their product. The conversion rate from website visitor to user is high, bringing them a few thousand customers monthly.

#14 Delight Chat

DelightChat is a customer support SaaS for Shopify. Using a programmatic SEO strategy, they created more than 300 articles under the heading "Best Shopify [Category] Apps," replacing "Category" with topics like "Accounting" or "Affiliate."

DelightChat Programmatic SEO example

#15 Wise

Wise runs a programmatic SEO strategy around exchange rates. One of the reasons why Wise decided to switch to Programmatic SEO is hidden in the fact that they were transitioning from one domain to another. In addition, they were rebranding themselves.

Wise Programmatic SEO example

Wise is a platform for people looking to 'send money' or check exchange rates. Apart from content transitions, Wise uses Programmatic SEO for a more strategic approach, starting with research and mapping search intent. The SEO team created content based on those search terms to convert [Currency 1] to [Currency 2]. To realize this, they turned to Programmatic to build landing pages that capture the search traffic associated with this search.

#16 Failory

Failory is a content site for startup founders and entrepreneurs. The website contains interviews with founders of failed startups and their experiences. That is actually how Failory got the name from failure + story. But besides the failed stories, they shared some awesome results using Programmatic SEO.

Failory Programmatic SEO example

According to Failory, programmatic SEO contributed about 45% of their Google traffic in January 2022, with over 50,000 users. They programmatically generated over 400 pages using a pitch deck + [industry] as a keyword formula.

#17 Veed.io

With more than 500k unique pages, Veed.io has successfully built several programmatic SEO campaigns. As a result of these efforts, the website now receives over 100,000 daily visitors.

Veed Programmatic SEO example

Besides ranking #1 for "online video editor" on Google, Veeed.io ranks in the top 3 for over 6000(!!!) keywords.

Initially, Veed.io built programmatic landing pages for each of its existing features. By focusing on what users searched for on Google, they reversed this strategy and added features based on that. These features are now available as standalone tools.

#18 MentorCruise

MentorCruise is an online mentor service that connects tech workers with industry professionals for long-term mentorship.

MentorCruise Programmatic SEO example

MentorCruise made numerous landing pages to connect tech workers and industry professionals based on different keywords related to the specific IT, marketing, and programming professions. They used Programmatic SEO to connect people and make a robust database of people and their skills to bring more traffic to their website.

#19 Visa List

Anyone who wants to travel to another country will find the Visa List helpful in understanding the visa requirements along with the relevant things to remember.

VisaList Programmatic SEO example

The major ingredients Visa List uses for creating programmatic SEO are:

  • The database โ€” this essentially hosts all the information that is displayed on different pages of the website. Each main item is assigned different categories and attributes in the database.

  • Content โ€” the database is populated with relevant content.

  • Long tail keywords โ€” the automatically generated pages are designed so that each page targets a specific long tail keyword with a sizeable search volume.

  • Automated Pages โ€” the underlying logic uses user-entered filters and different attributes in the database to create thousands of different automated pages.

This example shows how Programmatic SEO helped Visalist to turn its datasets into millions of dollars.

#20 Legislate

Legislate is the perfect proof of the importance of Programmatic SEO for law firm websites.

Legislate Programmatic SEO example

Legislate uses users' search intent keywords for a variety of terms. This helps them find answers to their legal questions, compare law firms, and eventually find contact information for the firms they want to reach. On the other hand, by optimizing their law firm website, Legislate generated more traffic, leads, and, ultimately, clients for their practice.

#21 CyberLeads

Through programmatic SEO, CyberLeads grew its website visitors from zero to 15k in eight months.

CyberLead Programmatic SEO example

Launched in 2020, the site targets a specific niche - companies wanting to reach recently-funded startups. By writing about companies and creating a database with contact information for companies and CEOs, locations, and services, we brought in huge amounts of traffic with high intent. Outcome: In addition to ranking for 5,000 keywords across Google, CyberLeads also answers long-tail search queries from searchers wanting specific company contact information.

#22 Thomas Cook

Thomas Cook's tactics and point of view are a pure example of how programmatic SEO can gain 467,000 visitors from 3,744 weather pages. As an airline travel company that provides package holidays to hundreds of destinations around the globe, Thomas Cook nailed it with their original Programmatic SEO approach.

 Thomas Cook Programmatic SEO example

Thomas Cook created landing pages showing the weather in destinations they travel to for each month of the year, e.g., "Madrid weather July." It was a very low-competition keyword, but people looking for a holiday were using it, making Thomas Cook the target audience.

Thomas Cook did top-quality keyword research, finding the relevant search terms their competitors had missed, which helped them to elevate their business.

#23 PayScale

PayScale is compensation software that gives insights into real-time salary data, surveys, compensation data & analysis for employers and individuals. PayScale targets "[job title] salary" keywords to attract job seekers.

PayScale Programmatic SEO example

Step further in this Programmatic SEO strategy are competitive analysis landing pages where you can get information about salary details for the same profession in other cities and even countries.

So if you want to know how much graphic designers earn in, let's say, Philipines or what is the average FBI agent salary, be sure that PayScale knows those answers.

#24 Cameo

Baby, you'll be famous ๐Ÿคฉ

Celebs are Cameo's key to scaling SEO. Most of its organic traffic comes from its /browse directory.

Cameo Programmatic SEO example

Cameo is basically a marketplace between celebrity customers and celebrities looking to monetize their fame. Cameo uses the fame of others to improve their SEO. It is a win-win for everybody involved. Cameo profits in two ways. It enables celebrities to monetize their fame and site visitors to be famous for 5 minutes.

#25 Breweriesnearby

This startup did programmatic SEO with NoCode on a $50/mo stack! It is quite easy to navigate Breweriesnearby's website. Each brewery is displayed as a separate card with the following content:

  1. Brewery image

  2. Brewery name

  3. Location

  4. User rating

  5. Review

Breweriesnearby Programmatic SEO example

With this content categorization, Breweriesnearby's was able to leverage landing pages that target:

  1. Broad keywords of the types โ€” [brewery-name]. Example: "draught beer brewery," "craft brewery"

  2. Long-tail keywords of the type โ€” [dog-friendly breweries in x location], [breweries with live music in x location], and more. Example: "dog-friendly breweries in Dublin"

Again, this is a pure example, and whoever is looking for information has the opportunity to get all the answers in one place. And in this case, the risk of getting drunk ๐Ÿ˜… Cheers, mates ๐Ÿป

#26 StarterStory

In addition to interviewing successful entrepreneurs, StarterStory uses programmatic SEO techniques to share the stories behind their businesses. One of the most successful programmatic SEO examples is best shown in their tactic for building Side Hustles landing pages:

StarterStory Programmatic SEO example

For every piece of content they create, they have the same categories. Using techniques such as data-gathering, small-copy, and the "Wiki strategy," they could adapt original content to generated templates. What is the outcome? StarterStory ranks #1-3 for over 2,400 different keywords and has 1.4 million monthly visitors.

#27 Move Buddha

Using Programmatic SEO and a solid interlinking strategy, Move Buddha has created landing pages aimed at "Moving from [city1] to [city2]".

Move Buddha Programmatic SEO example

Further, content creators made their content based on the most asked questions about moving, such as:

- How much does it cost to move from [city1] to [city2]?
- How much does it cost to hire a professional moving company from [city1] to [city2]?- Who Are The Best [city1] to [city2] Movers?
- How to ship a car from [city1] to [city2]?

Outcome: Numerous landing pages with specific answers and solutions for direct moving-related questions and issues.

#28 Upsolve

Upsolve is a nonprofit that helps people in the US file for bankruptcy. Their site has over 95k articles on "How to File Bankruptcy in a City or State," where a city or state is substituted for the variable "Location."

Upsolve Programmatic SEO example

The most impressive thing, as a result, is that Upsolve always shows #1 in search results. That's all due to SEO strategy: blog posts only drive 10% of conversions, while programmatic SEO articles drive 70%! ๐Ÿคฉ

#29 G2

Another review site built on Programmatic SEO principles, offering side-by-side software comparison.

G2 Programmatic SEO example

What G2 did was to create targeted comparison content and SEO pages for tech comparison websites to make a database with the most searched software full info. Brilliant, isn't it?ย  ๐Ÿ˜

#30 Gawk Outdoor

Gawk Outdoor is an advertising company producing outdoor billboards across regional Victoria. What did they do? Having decided to build a website to acquire a new direct business, they turned to Programmatic SEO for assistance. They used the locations of their billboards to create numerous landing pages that will give potential clients an insight into where they can advertise, at what price, and what size billboards.

Gawk Outdoor Programmatic SEO example

This intelligent move led to increased website traffic, with 41% of its leads coming from programmatic content. Gawk Outdoor prove that they can provide high-quality outdoor advertising for all Victorian businesses โ€“ large and small outdoors and for themselves on-site too.

#31 Enhancv

As a SaaS startup Enhancv has implemented programmatic SEO for the keywords [Position] Resume [Template] and [Position] Resume [Example] to help their users create modern resumes. They managed to create more than 1,226 landing pages based on those formulas.

Enhancv Programmatic SEO example

All these landing pages rank for 20k keywords and have an estimated monthly traffic of 27k.

The most impressive thing about Enhancv's strategy is that all the keywords they target are highly transactional. This means that people visiting their page will most likely become customers.

Enhancv appears to be an expert in helping clients in the recruitment process and providing themselves with a large volume of work.ย  ๐Ÿค“

#32 Snyk Advisor

Snyk Advisor is a pure example of a web app built on Programmatic SEO principles. The app displays consolidated information about open-source packages, such as health, popularity, and maintenance.

Snyk Advisor Programmatic SEO example

Snyk Advisor saw an opportunity to leverage, process, and aggregate data from different sources to provide a more holistic picture of open-source packages by answering the following questions from the search:

  • "Should I use this package?"

  • "Is it secure?"

  • "Should I use something else?"

By creating content that answers those questions, Snyk Advisor ranked for 500k Programmatic SEO pages, increasing their traffic by 70%.

#33 NoCode.Tech

NoCode.Tech was looking for high-intent users who wanted to use no-code tools. To reach their users ASAP, NoCodeTech used Programmatic to build out a "Tool Directory" - a database with over 250 tools.

No Code tech Programmatic SEO example

"Tool Directory" contains basic info, features info, and reviews for over 250 no-code tools. The result of creating these landing pages was the NoCode.Tech website ranking #1 for 100+ keywords. ๐Ÿคฉ

#34 Garden Auntie

Garden Auntie is a website that collects gardening data through customized blogs that target low-volume search queries shared across most homegrown produce.

Garden Auntie Programmatic SEO example

Templates are designed to answer common questions such as:

  • "How to grow [vegetable] in pots."

  • "How much sunlight does [a vegetable] need?"

  • "How to Grow [vegetable] - The Complete Guide."

After content generation, landing pages are ready to scale and rank for top search results. This is an example of planting seeds and waiting for them to grow to see success.

#35 Pipedrive

Pipedrive is a web-based CRM tool that uses a Programmatic SEO strategy to build programmatic comparison pages and template pages.

Pipedrive Programmatic SEO example

Using "Pipedrive VS [competition name]" to build landing pages on a large scale led to better ranking, the creation of relevant content, and authority among competitors.

#36 Teachable

Teachable's creation of comparison pages of their product VS competitors is another brilliant example of programmatic landing pages built to take over potential visitors from the competition.

Teachable Programmatic SEO example

In this example, Teachable took one step further by confronting their services with competitors with long-tail keywords such as:

  • "Why Teachable is the best [competitior] alternative"

  • "What's the difference between [competition] vs.Teachable"

  • "[competition] vs. Teachable: Which platform is the best for course creators"

  • "Teachable pricing vs. [competitior] pricing"

#37 PandaDoc

PandaDoc blended its content marketing and SEO efforts by targeting the most relevant keywords for online contracts and proposals.

PandaDoc Programmatic SEO example

Using the "[use case] template," PandaDoc created over 21k landing pages with templates for 30 different business documents. ๐Ÿ—‚

#38 ColorHexa

With ColorHexa, you can generate matching color palettes for your designs based on any color information.

ColorHexa Programmatic SEO example

By entering any color value in the color-value search field, ColorHexa will offer a detailed description and automatically convert it to its equivalent in Hexadecimal, RGB, CMYK, and so on. And to do so, ColorHexa used Programmatic SEO.

#39 Calendly

Calendly integrates with multiple platforms to pull all the necessary information and make an accurate schedule of your activities. The Calendly team decided on the same principle when using Programmatic SEO for building landing pages.

Calendly Programmatic SEO example

By targeting the "[Calendly] + [app2]" long-tail keyword, they manage to scale numerous integration pages and show how many tools their clients can connect Calendly with.

#40 Alcoholdelivery.com

Alcoholdelivery.com uses the most basic and precise method to perform its Programmatic SEO strategy.

AlcoholdeliveryProgrammatic SEO example

Alcoholdelivery.com took most of the cities and ZIP codes in the US and created pages for that area. And then made a bit of spintax ( rotating words in existing material to generate "original" content) for each page. If you look closely at the GIF I made above, you will be able to notice 3 different landing pages. Awesome right? ๐Ÿ˜

#41 Technical City

In addition to product-specific and game-specific pages, Technical City offers benchmarks and specifications for the products it supports.

Technical City Programmatic SEO example

Reading this blog, you may already be aware that Programmatic SEO is a powerful choice for comparison pages. Technical City has datasets for 7795 PC games, which allowed them to create countless landing pages with fantastic conversion rates. ๐Ÿ˜

#42 Retool

Retool created its integration pages using Programmatic SEO. Retool targets "Build internal tools with โ€[app example]" to make landing pages.

Retool Programmatic SEO example

This is what Retoolโ€™s programmatic text looks like:

โ€œ[app example] lets you query files in S3, with SQL.

Connecting [app example] to Retool takes just a few minutes and lets you to build user interfaces quickly on top of your [app example] data.

For example, you can pull in analytics data from [app example] and then put it side by side with your app data from Postgres. Read our Retool + [app example]integration docs for more information.โ€

#43 Vidon

Vidon's content provides tips, tricks, and insights into SEO, marketing, and growth. To write such content, Vidon uses programmatic templates.

Vidon Programmatic SEO example

Vidon tailors its content following the following template:

  • โ€œ5 blog ideas for [occupation]โ€

  • โ€œ5 blog ideas for [month]โ€

  • โ€œ5 blog ideas for [year]โ€

#44 BCMS

We at BCMS also couldnโ€™t resist, so we tried this tempting strategy for our website. We leveraged our web development, serverless, and headless CMS knowledge to craft meaningful dynamic landing pages. We used the formula [CMS] for [different kinds of websites] for our landing pages. And the best part is that we used our headless CMS to build and scale those landing pages.

BCMS Programmatic SEO example

We did the whole Programmatic SEO process on our own. If you want to know the flow of that process, you can check out the step-by-step Programmatic SEO guide, where we documented how to generate 3k organic visits for the site for 2 weeks and reach the second position on Google without any campaigns and paid ads look alike.

What you can learn from these Programmatic SEO examples:

  • Programmatic SEO can be performed for any kind of website

  • Keyword research is a must-to-do

  • Content creation based on different search intent is a bingo!

  • Long-tail keywords thrive with more visits

  • Even generated content needs to be informative and relevant

  • Programmatic SEO is all about original POV

  • If you are a big player like Amazon or a startup such as BCMS, you have the same chances to win first place in the Programmatic SEO race.

  • You can make landing pages from the content created by users but still reach #1 in search results

  • Programmatic SEO turns datasets into ๐Ÿ’ฐ๐Ÿ’ฐ๐Ÿ’ฐ

  • With Programmatic SEO, itโ€™s always summer somewhere โ›ฑ๐Ÿ‰

  • If there is no Programmatic SEO, you would never find out the average FBI agent salary ๐Ÿ‘ฎ๐Ÿผโ€โ™‚๏ธ

  • Programmatic SEO can make you famous โœจ

  • Programmatic SEO can quench hunger and thirst.

  • You can use BCMS to build Programmatic SEO pages ๐Ÿค“

  • Can I use these Programmatic SEO examples as a database for a new website?๐Ÿค”

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